# Every setting on Business profile

> The complete reference for Settings → Business profile — your business's name, email, phone, address and Google Maps link, country, website, description, time zone, your main language and the other languages your customers read, your kind of business, currency and time format. What each one changes, where customers see it, and what happens when it is left empty.

_Last verified: 2026-11-03. Source: https://bookodile.com/docs/reference-business-profile_

**Settings → Business profile** holds the facts about one location: what it is
called, how customers reach it, where it is, and which clock and language it
keeps. Most of it is shown to customers — on your booking page, in every booking
email, on your website — so it is the screen to get right before you share your
booking page. Everyone whose role can open Settings at a location can change it,
for that location only: each branch has its own profile. The owner can also change
a location's name, address, phone and time zone from **Settings → Branches** —
the same details, not a copy.

The screen is one card with the business's details, then **Currency** (for some
businesses only, below), **Time format**, and **Branches**, which only the owner
sees. Everything waits for **Save changes** at the bottom of the screen, and
leaving with a change not saved asks first. Where a setting has a
name in the data, it is given in `code`, so an assistant answering a question
about your account can be precise.

A saved change reaches your booking page and the next email at once. On a
published website, a change to the name, email, phone, address, Google Maps link,
description, time zone, time format, language or currency shows straight away,
without **Publish**. A change to how your booking page appears in search — its name,
description, address, language, phone or website — is sent to Bing and the other
search engines that support IndexNow within minutes
([Being found on Google](/docs/setting-up-your-booking-page#being-found-on-google)).

## Where each detail shows

| Field | Booking page | Booking emails | Your website |
|---|---|---|---|
| Business name | The top of the page, and its title in search results | The subject line and the email | Header, footer, page titles |
| Email | After booking, and when a customer must contact you to change a booking | *Where to find us* | Any **Email us** button |
| Phone | After booking, when a booking must be changed by contacting you, and when online booking is closed | *Where to find us* | **Visit us**, the footer, any **Call us** button |
| Address | Under your name at the top, and after booking | *Where to find us*, and the calendar file's location | **Visit us**, the footer, Directions |
| Google Maps link | Only in search results | — | Every map, and Directions |
| Website | After booking | *Where to find us* | — |
| Description | Only in search results | — | The line at the top of the home page, and search descriptions, unless the website has its own |

*Where to find us* is the block at the foot of the confirmation, the reminder
and the email saying a visit was moved. The cancellation email has no such block;
its calendar file still carries the address.

## Business name

`name`, at least 2 characters. It is what customers see first: at the top of your
booking page beside your logo, in the page's title in search results ("*Your
name* – Book an appointment", in the language the page is read in), in the subject of
every booking email ("Booking confirmed – *Your name*"), in the title of the
calendar file each booking email carries, and in your website's header, footer
and page titles. Every SMS starts with it as a label, written in plain letters
without accents and cut at 50 characters, so the message stays one SMS
([What the customer receives](/docs/sms-messages#what-the-customer-receives)).

A new or changed name is checked before it is saved. A name that advertises
sexual services, attacks people or passes for another organisation or person is
refused, and the screen says it can't be used; everyday names, cheeky ones
included, are fine. After saving, the name is checked again, and a name that
needs a closer look is kept out of search engines until a person at Bookodile has
looked at it — the booking page keeps working for anyone with its link. A renamed
location stays listed while its new name waits for that check.

Renaming the business never changes its booking page's address.

**Left empty:** it can't be. The name is required.

## Your booking page's address

The field labelled **Booking link (slug)** shows your address name (`slug`) — the
`yourname` in `bookodile.com/yourname` and `yourname.bookodile.com`. It is not
changed here: **Change** opens Settings → Website & booking page, which shows
both new addresses before you save and keeps the old ones working
([Address name](/docs/reference-website-and-booking-page#address-name)).

## Email

`email`, an email address or nothing; anything that isn't one is refused with
*Invalid email*. Customers see it on the screen after booking, on the page a
booking email's link opens when they have to contact you to move or cancel, in
*Where to find us*, in the notes of the calendar file, and on the pages of your
events. On your website, a button set to **Email us** writes to it.

It is shown, never written to: Bookodile sends nothing to this address. Emails
for you and your team go to each person's own sign-in address, and a customer who
replies to a booking email does not reach it — the email comes from Bookodile.

**Left empty:** no email is shown anywhere, and the website's **Email us** buttons
do not appear.

## Phone

`phone`, free text, not checked. Type it the way a customer should dial it — with
the country code if customers call from abroad. Customers see it on the screen
after booking; on the manage-booking page and in My Bookings once a booking can no
longer be changed online, so they know whom to call; and on the page that replaces
your booking page while online booking is closed. It is in *Where to find us*, in
the calendar file's notes, on your events' pages, and in the details search
engines read from your booking page. On your website it is in **Visit us** and the
footer, and a **Call us** button dials it.

**Left empty:** no number is shown, and the website's **Call us** buttons do not
appear.

## Address

`address`, one line of free text, such as `12 Main Street, Springfield`. It sits
under your name at the top of your booking page and its reviews page, on the
screen after booking — linked to a Google Maps search for it — and in *Where to
find us*, linked the same way. It is the location of the calendar file in every
booking email, so a customer's phone can route them there. Search engines get it
twice: added after your description in the booking page's search result, and in
the details they read from the page.

On your website it is in **Visit us** and the footer, and **Directions** route
to it when there is no Google Maps link.

**Left empty:** no address is shown. Without an address or a Google Maps link,
**Visit us** has no Directions button.

## Google Maps link

`maps_link` — your business's own link from Google Maps. Open your business on
Google Maps, tap **Share**, copy the link and paste it here; the long link from
the address bar and your Google review link work too. It is read the moment you
paste it, press Enter or leave the field, and a short link is followed by
Bookodile to find the business behind it. A search, a route, or another site's
link is refused, and the line under the field says why. Once it is read, the line
says every map on your website and its Directions show this business, with
**Check it on Google Maps** to see which one.

On your website, every map — in **Visit us** and in any **Map** section — shows
your business itself, with its name and rating, and Directions route to it by
name. The link itself never shows. Your booking page draws no map: it only tells
search engines which business on Google Maps it is, and links to a Google Maps
search for your address, as your emails do.

**Left empty:** the website's maps use your review link from the **Ask for Google
Reviews** add-on while it is on and has one, and the field says so. With neither,
there is no map anywhere on the website — an address alone pins a street, not your
business — and Directions use your address. How it reaches each section is in
[Your business on Google Maps](/docs/your-website#your-business-on-google-maps).
AI Chat can set it too: give it the link.

## Country

`country`, picked from a list that leads with North America, then Europe, then
the rest of the world. Customers never see it, but it decides several things:

- **This location's price band.** What a location and its booking spots cost
  depends on its country ([Country bands](/docs/what-bookodile-costs#country-bands)).
  A location with no country is billed at the lowest band. A few countries cannot
  be picked at all, because our payment provider cannot sell into them.
- **How phone numbers are read.** A number typed without its country code is read
  as one from this country — on your booking page, where the phone field also
  shows an example number from it, and for SMS
  ([What customers must enter](/docs/reference-booking-rules#what-customers-must-enter)).
- **The time zone list.** Picking a country sets the time zone to its own, and
  narrows the list to its zones (below).
- **How times are written**, until you pick a [Time format](#time-format):
  12-hour (2:30 PM) in the United States, Canada, Australia, New Zealand, India
  and the Philippines, 24-hour (14:30) everywhere else.
- **The consent card's name.** In the EU, the EEA and the UK, Booking settings
  calls it **Privacy consent (GDPR)**
  ([Consent and privacy](/docs/reference-booking-rules#consent-and-privacy)).
- **Billing details.** When your booking page asks for a company's details, the
  country starts as yours.
- **Whether SMS can be switched on.** SMS are not offered yet for a location in
  Czechia ([Not yet in Czechia](/docs/sms-messages#not-yet-in-czechia)).

Changing the country does not change your currency, and does not change the
currency your subscription is billed in once it has started
([Currency](/docs/what-bookodile-costs#currency)).

Because the country sets the price, it follows where the customers are. For an
organisation with a subscription, once a month, when at least 25 of a location's
customers have phone numbers Bookodile can place and at least 80% of those are
from one other country in a different price band, Bookodile changes the
location's country to that one and emails the owner. A location whose customers
are mixed, or too few to tell, is never changed.

**Left empty:** billed at the lowest band, the time zone list shows every
zone, and times are written in 24-hour form unless Time format says otherwise.

## Website

`website`, a full web address including `https://`, such as
`https://yoursalon.com` — without it the field says *Invalid URL*. It is for a
website you have elsewhere: it shows on the screen after booking, in *Where to
find us*, on your events' pages, and in the details search engines read from your
booking page as your business's other page.

It is not your Bookodile website, which has its own address, and it is not where
your booking page's logo leads — that is
[Where the logo takes customers](/docs/reference-website-and-booking-page#where-the-logo-takes-customers).

**Left empty:** no website line is shown.

## Description

`description`, at most 500 characters — a typical one is two or three
sentences. Your booking page does not show it on the page: it is the text search
engines show under your booking page in their results, followed by your address.
On your website it is the line under the name in the first section of the home
page when that section has no line of its own, and the description search engines
read for a page without its own. Bookodile translates it into your
[other languages](#other-languages-your-customers-read) by itself, and a changed
description is translated again; **See translations** under the field shows
them.

AI Chat can write it too, to the same limit.

**Left empty:** search engines show a general line about booking online — *Choose
a service, pick a time that suits you and book online in under a minute* — in
the language the page is read in. The website's first section has no line unless the
website has its own.

## Time zone

`timezone`. Every booking time is shown in it — on your booking page, in every
email and SMS, and on every staff screen, whoever is looking and wherever they
are. Your opening hours are read in it, the day-before reminder goes at 08:00 in
it, and "today" and "this month" in your reports are its day and month
([Time zones](/docs/time-zones)).

The list shows the zones of your country. Picking a country sets its zone for
you; in a country with several — the United States, Canada, Australia, Brazil,
Russia, Mexico, Argentina, Indonesia, Kazakhstan — the field is emptied
instead, so you pick your city, and the page cannot be saved until you do. A time
zone that isn't in your country is kept, with a warning under the field.

Changing it later does not move any booking: each one keeps its moment, and the
time on screen changes to the new zone's. Set it before you take bookings
([Setting it](/docs/time-zones#setting-it)).

**Left empty:** it can't be. A location always has a time zone.

## Booking page language

The field is labelled **Main language** (`locale`; it used to be labelled
*Booking page language*) — English, Slovak, Czech or Vietnamese, the four
languages Bookodile itself is written in. It is the language your business
starts from:

- **Your booking page opens in it**, and so does the booking window embedded in
  another website — unless the visitor's link, earlier choice or browser asks
  for another of your languages
  ([Which language the page opens in](#which-language-the-page-opens-in)).
- **Emails and SMS to customers go out in it**, unless the booking was made in
  another of your languages
  ([Messages follow the booking's language](#messages-follow-the-bookings-language)).
- **Your own texts are written in it** — service names and descriptions, bios,
  your description — and translated from it into your other languages.
- **It is your website's main language.**
- Win-back emails, and the events Bookodile writes into a connected Google
  Calendar, are in it.

With no other languages under **Also in** (below), it is the only language your
customers read, and nothing on this page changes for them.

It is not the language you read Bookodile in — that is your own, in **App
Settings**, and the two never stand in for each other. A team in one country can
run its dashboard in English while its customers read Slovak. When you sign up,
Bookodile starts in the language you picked on our pages, or else the first of
your browser's languages it has (English, Slovak, Czech or Vietnamese) — so a
Vietnamese-speaking owner of a shop in Slovakia reads the dashboard in
Vietnamese while the shop's customers read Slovak.

**Left alone:** a new location takes the language of its country when Bookodile
has it (Slovakia Slovak, Czechia Czech, Vietnam Vietnamese), otherwise the first
location's language, otherwise English.

## Other languages your customers read

**Also in**, under Main language, lists your business's other languages
(`extra_locales`): each is a chip with **×** to remove it, and **+ Add a
language** adds one — up to seven beside the main language, from the 17 your
website offers: English, Slovak, Czech, Vietnamese, German, Hungarian, Polish,
Ukrainian, Spanish, Italian, French, Portuguese, Dutch, Romanian, Croatian,
Slovenian and Chinese. Seven is a ceiling, not a target: a business usually adds
one or two — English for visitors, or the language of a community it serves. The
list saves with **Save changes**, like the rest of the page, and only appears
once the location exists. A language added here goes to the end of the list;
the order — the one your booking page's picker and your website's language menu
show — is changed in the website editor's **Languages** tab.

It is **one list with your website's**. The **Languages** tab in the website
editor shows and changes the same languages, and so does asking AI Chat to add
one, so a language added in any of these places is added to all of them
([Languages](/docs/your-website#languages)). On the booking page a new language
is offered as soon as it is saved; on the website it goes live at your next
**Publish**.

### Which languages the booking page speaks

All 17. Every language under Also in is offered on the booking page, and its
emails are written in it. The booking page's own words — the steps, the buttons,
the emails' wording — exist in English, Slovak, Czech and Vietnamese as Bookodile
wrote them; in the other 13 Bookodile wrote them with AI and no native speaker
has read them yet, so a phrase may read stiffly. Your own texts are translated
the same way in every language.

**SMS are the one exception**: Ukrainian and Chinese can't be written in the
letters one SMS carries, so a customer who booked in either gets their automatic
SMS in English — their emails and the booking page stay in their language.

### What Bookodile translates

Bookodile translates your own texts into each of your other languages by itself,
within a few minutes of a change, and again whenever a text changes. Nobody has
to approve a translation:

- services — names and descriptions — and the names of a combined service's
  stages;
- service categories;
- team members' bios;
- your business description;
- team member categories, the badge customers see beside a team member, such as
  *Junior* or *Senior*;
- rooms, chairs and equipment (resources);
- promotions — name, description and badge;
- announcements — heading, text and the link's words;
- events — title and description;
- the privacy consent text and your own paragraph in the confirmation email,
  both from [Booking settings](/docs/reference-booking-rules).

People's names, the business name and the address are never translated. In the
first minutes after a change — before its translation is written — customers
read the text as you wrote it, never an empty space. Translations are written by
AI, the way a local copywriter would rather than word for word, and can be
imperfect: read them.

### Seeing and correcting a translation

Under each of those texts, in the form where you write it, one line says which
languages it is translated into — *Translated automatically into EN · DE* — with
**See translations**. That opens a panel with the text in each language. Correct
any of them, and the correction saves with the form's own Save; or press
**Translate again** for Bookodile to write that language anew. A correction holds
until you change the original text; then that text is translated afresh.

On a team member's own **Profile** page, their bio's translations are shown but
cannot be changed there; a manager corrects them on that team member's page. A
business with only its main language sees no such line.

### The language picker on your booking page

With two or more languages — your main one and at least one under Also in —
your booking page shows a small pill with the current language's code, such as
**EN**, beside the light and dark switch at the top. In the booking window embedded in another
website, which has no top bar, it sits at the top right of the booking column. It
lists each language in its own name — *English*, *Slovenčina*, *Čeština*,
*Tiếng Việt* — your main language first, then the others in the order set in the
website editor's **Languages** tab ([Languages](/docs/your-website#languages)). Switching keeps the customer's place in
the booking and everything they have chosen. With one language there is no
picker.

### Which language the page opens in

The first of these that is one of the booking page's languages:

1. **The language in the address**, `?lang=` — `bookodile.com/yourname?lang=en`.
   Every Book button on your website adds the language of the page it is on, so
   a visitor reading your website in English books in English, and a link you
   share can carry one too.
2. **The language this visitor last read a booking page in**, remembered on
   their device for a year.
3. **The first of the visitor's browser languages** that you offer.
4. **Your main language.**

The screen after booking and the page for managing a booking stay in the same
language.

### Messages follow the booking's language

A booking keeps the language it was made in, and every message about it goes out
in that language: the confirmation, reminders by email and by SMS, emails about a
change or a cancellation, the review or feedback request, and the calendar file.
Every link in those emails opens your booking page in the same language, and the
service names in them are the translated ones.

- **A waiting-list offer**, sent when a time frees up or by hand from the
  waiting list, goes out in the language of the customer's last booking with
  you, and so does its SMS.
- **A booking your team makes in the calendar** has no language of its own: its
  messages go out in the language the customer last booked in with you, else in
  your main language.
- **Messages not about one booking** — win-back emails — and **what you write
  yourself**, in Messages or as a reply to a review or feedback, go out in your
  main language. Your words are your own and are not translated.
- **Emails to your team** stay in each person's own dashboard language.
- **Remove a language**, and messages about bookings made in it go out in your
  main language.

## Kind of business

`trade` — Barbershop, Nail salon, Hair salon, Physiotherapy or clinic, Massage
studio, Gym, studio or personal training, Photo studio, or Something else.
Onboarding asks once, and this keeps it. It decides how a new website starts:
the pages it has, what they are called and the order of its menu — a barbershop's
has *Barbers* and *Location & Parking*, a clinic's *Treatments & prices*, a massage
studio's *Massages & prices* and *Therapists*. A website
you already have keeps its pages when you change it; a template taken *with its
pages* uses it again ([Templates and looks](/docs/your-website#templates-and-looks)).
It also picks the sample business the template gallery shows a template with
(**The template**) — change it, and the gallery shows the new kind of business
the next time you open it, for a website you already have too.

**Left empty** (*Not chosen*): the website's Setup list asks, with a guess from
your services already picked, and saves the answer here. A website started
without an answer gets the general pages.

## Currency

Shown here only to the owner of an organisation with one location — for them this
screen is the organisation. With two or more locations it is in **Settings →
Organization** instead. It saves with the rest of the page.

It is the currency of every price your customers see — on the booking page, the
website and in emails — and of every amount in your payments, for every location
of the organisation. It is not what you pay Bookodile in
([Currency](/docs/what-bookodile-costs#currency)).

It can be changed until the organisation has taken a payment — a booking paid,
partly paid or refunded. After that it is locked, because amounts are stored
without a currency and switching would re-label your past revenue rather than
convert it; the card says so, and support can help.

**Left alone:** the currency set from your country when you signed up.

## Time format

`time_format`. Two choices, **24-hour (14:30)** and **12-hour (2:30 PM)**. It
belongs to the location, like its time zone, and it is how every time about this
location is written: on your booking page and the embedded one, in every booking
email and SMS, in your website's opening hours, on every staff screen — the
calendar, the booking window, the lists, the activity log — and in AI Chat's
replies. Everyone sees it the same way, whoever is looking, so a time read off the
calendar is the time the customer's confirmation says.

Until you pick one, the location follows its [Country](#country): 12-hour in the
United States, Canada, Australia, New Zealand, India and the Philippines,
24-hour everywhere else. The ticked button is the one in use, and while nothing
has been picked it moves when the country does. Picking one keeps it whatever
the country, and saves with the rest of the page.

On a 12-hour clock, midnight and noon read 12:00 AM and 12:00 PM, a day that
closes at midnight closes at 12:00 AM, and a day open round the clock reads
**Open 24 hours** on your website. In the booking window, a start time can be
typed as 2:30 PM, or as 2:30 alone: that is read as the half of the day you are
open, or, when you are open in both, the one nearer the time already there. The fields where you set opening hours, time off and a block's start and end are drawn by your
device's browser, so they show times the way your device is set to.

**Left empty:** the country decides, as above.

## Branches

The owner sees **Add branch**, which opens the form for a new location with its
own profile, booking page and team. A new location gets a time zone and a
language of its own; see [Booking page language](#booking-page-language).

## Worked examples

**A barbershop in a shopping arcade.** The owner types the arcade's street
address and pastes the barbershop's own Google Maps link, so the website's map
shows the shop itself, with its rating, and Directions lead to its door rather
than to the building. The booking emails' address still opens a Google Maps
search for the street, which finds the arcade.

**A physiotherapy clinic that takes calls.** The clinic fills in its phone and
email and leaves its website empty, because its Bookodile website is the only one
it has. Patients see the number after booking and on the manage-booking page once
an appointment can no longer be changed online, so a late change is a call to the
front desk rather than a lost slot.

**A gym and a yoga studio under one owner, in two cities.** Each location has its
own profile: its own address, phone and time zone. Bookings at both are shown in
each location's own time, and the owner, reading the calendar from either city,
sees the same times the members do.

**A nail salon run by an English-speaking team in Bratislava.** The team reads
Bookodile in English (App Settings), while the salon's main language is Slovak
and it has no other, so every customer reads the booking page, every email and
every SMS in Slovak. A hair salon next door whose customers are mostly
Vietnamese picks Vietnamese as its main language instead.

**A barbershop in Bratislava's old town and a physiotherapy clinic in Prague.**
The barbershop's main language is Slovak, and it adds English under **Also in**
for tourists. A visitor whose phone is set to English opens the booking page in
English, books a *Men's haircut* where the team wrote *Pánsky strih*, and gets
the confirmation, the reminder and its SMS in English; the regulars still read
Slovak, and the picker switches either way. The clinic keeps Czech as its main
language and adds Vietnamese for the patients of the Vietnamese community nearby:
treatment names and the therapists' bios are translated within minutes, and the
clinic's manager corrects one treatment's Vietnamese name under **See
translations** to the word its patients actually use. When the clinic also adds
German, its booking page offers German too, and a German-speaking patient gets
their reminder in German.

**A barbershop in Los Angeles and a beauty salon in Dublin, under one owner.**
Neither location picked a time format. The barbershop's booking page, emails,
texts and calendar say 2:30 PM, because its country is the United States; the
salon's say 14:30. On **All branches**, where the two disagree, times are written
in 24-hour form.

**A personal trainer and a photo studio describing themselves.** Each writes two
sentences in the description — what they do and for whom. Neither booking page
shows it on the page, but it is the text under the page in search results, and the
line under the name on their websites, which have none of their own.

## Limits

- **One profile per location.** A business with three locations fills in three
  profiles; nothing is shared between them except the currency.
- **The address is one line of free text.** It is not checked or placed on a map;
  only the Google Maps link puts your business on one, and only on your website.
- **The Google Maps link draws maps on the website only.** The booking page only
  names the business to search engines; it and your emails link to a search for
  your address.
- **The booking page never shows the description** on the page itself.
- **Bookodile sends nothing to the Email field**, and replies to a booking email
  do not reach it.
- **The booking page address is changed in Website & booking page**, not here.
- **The main language is one of four**: English, Slovak, Czech or Vietnamese.
  The other 13 can be added under Also in, and the booking page and emails speak
  them, in wording AI wrote that no native speaker has read yet
  ([Which languages the booking page speaks](#which-languages-the-booking-page-speaks)).
- **SMS in Ukrainian or Chinese go out in English**: neither fits the letters of
  one SMS.
- **Up to seven other languages** beside the main one, the same list for the
  booking page and the website.
- **Translations are written by AI**, within a few minutes of a change; until
  then customers read the text as you wrote it. A correction by hand holds until
  the original text changes.
- **Names, the business name and the address are never translated.**
- **Win-back emails and what you write yourself are not translated**: Messages
  and replies to reviews and feedback go out in your main language.
- **One time format per location, not per person.** A team member cannot pick
  their own; everyone at a location reads its times the same way.
- **Time format changes how times are written, not dates.** A date keeps the
  form it has today — 22 October, not October 22 — on a 12-hour clock too.
- **The currency locks after the first payment**, and is changed for every
  location at once.
- **A country Bookodile cannot sell into cannot be picked.**